| | | Jacob HornikVisiting Professor of Marketing | | | | | Mr. Jacob Hornik will be teaching in the MBA program for the Chicago Booth during the 2008-09 academic year. Biography information coming soon.
Selected Publications With Philip Kotler, Marketing Management (2002, 2009).
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Courses |
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Research Activities |
Persuasive effects-marketing communications; survey research methodology.
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Other Interests |
| Long distance running, classical music. |